Field And Stream

Field And Stream Goes Wild

Just the name ‘Field & Stream’ evokes the great outdoors, sunlight and fresh air, being with comrades hunting and fishing and the freedom that comes with it – a time and place where traditions are learned and passed down.

Now imagine transforming these senses into reality. That was the challenge in opening the first Field & Stream retail store to feature an authentic, immersive environment that puts you there, out there in the fields and streams of memory.

Premier Fixtures is proud to have helped the project meet this enormous design challenge and implementation. Based on a concept by Dick’s Sporting Goods (which owns the name rights for retail stores), the goal was to capture the real deal, with both authenticity and authority on full display for a unique customer experience.

Premier’s expert manufacturing capabilities can be seen throughout the store. Utilizing unique materials — from Teton logs to specialty finishes on a gun scope display — combined with premium-quality wood and metal manufacturing it can meet any material demands on time and on budget.